Email marketing is one of the simplest and most effective methods of marketing. Many people believe that email marketing is an outdated marketing technique, however, numbers show exactly the opposite reality.
By 2022, there will be 4.5 billion people using email, making email one of the most simplest and direct forms of marketing.
To effectively use the power of email marketing, we need tools that automate the process.
Here in this article, we will explore and compare two tools – Sendinblue vs Constant Contact. We will explore its features, pricing, best use case, and both its pros and cons. Below is a quick table that will help you compare Sendinblue vs Constant Contact.
|Free Trial||Free Plan||7 Days Free Trial|
|Basic Plan Starting||Starts From $25||Starts From $9.99|
|WYSIWYG email editor||✅||✅|
|Customer Reviews||TrustRadius conducted a Survey on Sendinblue with the current customers of Sendinblue. They rated Sendinblue – 8.2 out of 10 & WYSIWYG email editor was best rated.||TrustRadius conducted a Survey on Constant Contact with 771 participants. Participants rated Constant Contact 7.9 out of 10 & email deliverability reporting was best rated.|
Please Read – If you want to read a detailed review of Sendinblue, check out our article – Sendinblue Review. If you want alternatives to Sendinblue, check out this article – Top 10 Sendinblue Alternatives.
One of the best tools available for email marketing in the industry is Sendinblue. It’s used in both small as well as large-scale industries. And this is a big reason for it to have a long run in the industry for SMB email marketing.
It has outgrown many competitors and continues to do so.
But if looked at the main reason for this email marketing tool and its increasing popularity being budget-friendly comes out to be at the top. In a report, it was mentioned that daily 100 million emails are approximately sent through Sendinblue.
The automated email campaigns at Sendinblue play a great role in managing the bond with your existing customers. Not only that, but Sendinblue also enhances and grows a business’s already existing customer base. When we talk about Sendinblue vs Mailchimp (the comparison), we can never keep it black and white.
Therefore, you can only choose one depending on your requirements! So, keep reading to find out!
Sendinblue is an email marketing tool that kept grown into a successful platform since 2012 and is still growing presently.
Sendinblue has an achievement of earning around 80,000 customers to its name. This can be defined by its approach of being budget-friendly for all the users out there. Starting from 2012 to 2022, Sendinblue never looked back and has kept growing.
Constant Contact works with the motto of simplifying digital marketing mostly for small businesses. Therefore, the powerful tools at Constant Contact are constantly working to amplify business growth with email marketing. The fields that Constant Contact works in are:
- Helping in increasing and managing sales
- Customer or audience growth for the business
At Constant Contact, you can reach your business goals by building and managing connections.
Are you worried about your audience growth? Constant Contact manages it with the help of features like; social media ads, landing pages, etc. Similarly, connecting people with you is done with the help of socials, emails, and texts. And carrying it all out from a singular platform helps in the growing engagement at a faster rate.
Constant Contact is an email marketing tool that helps with all your digital marketing requirements. And if you still want to know more about it, please keep reading the difference provided below! Here you’ll read both about Sendinblue vs Constant Contact. And decide which one’s better for you!
Now it is time to discuss the most important part of the Sendinblue vs Constant Contact comparison. That is to discuss their differences on five different grounds. We will hereon learn what each one of them has to offer. This is how you will choose the one best suited for you! With no further ado, let’s get into Sendinblue vs Constant Contact.
The best way to start the comparison, Sendinblue vs Constant Contact, is price comparison. It is the best start because an email marketing tool exceeding your budget definitely is a bad investment. So make sure from the below information that price is not the factor that will hold you back!
The pricing for Sendinblue is mentioned in the table right below,
|Plan Name||Plan Price||Email Limit||Period|
The pricing for different plans of the Constant Contact email marketing tool is in the table below:
|S.No.||Plan Name||Plan Price||Subscriber Accommodation||Time Period|
|1.||Core||$9.99||0 to 500||Monthly|
|2.||Plus||$45||0 to 500||Monthly|
The prices for both the plans i.e, Core and Plus fluctuate with the increasing or decreasing number of subscribers (contacts).
There is always something that is best done by you and no one else. Do you agree?? The same is the case with these email marketing tools. Let’s learn about what they are best used for – Sendinblue vs Constant Contact. Follow up on the below details. They will help you be selective of the tool more suitable for your business.
Among various reviews conducted among the current customers of Sendinblue, a score of 8.2 has been given to a particular feature at Sendinblue. The Sendinblue feature that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.)
Constant Contact’s email deliverability reporting feature is the highest rated. It is the data from a survey conducted among 771 people. Also, this email marketing tool stands at a 7.9 out of 10 on the overall rating. Here, 45.87% of the reviewers at TrustRadius gave Constant Contact a rating of 9 to 10.
Every other email marketing tool comes with various features. Similar is the case with Sendinblue and Constant Contact. The table below mentions.
|Email – Marketing||✅||✅|
|Client Testing (Email)||✅||❌|
|WYSIWYG email editor||❌||✅|
|On Phone Support||✅||❌|
Let’s learn more about various features offered by them in the write-up below,
The features offered by Sendinblue are,
- Makes Emails Mobile-Friendly
The design tools at Sendinblue can be utilized to form email templates very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!
- Advanced Design Integration
The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool right? Thus, the creation tool at Sendinblue not only helps new users but also helps advanced users.
- Automation and Scheduling
There are multiple options for automation. You are also able to launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things like sending in a welcome email etc.
The deliverability feature makes sure to not leave out any subscribers of the client. There is also an option provided to get a preview of whether the email sent reaches the delivery address or not.
The feature offered by Constant Contact is,
- Data Storage and Integration
You can use Constant Contact to collect and store data about your customers. This data is key to segmentation, personalizing content, and implementing trigger emails. Below, we explore Constant Contact’s data fields and offer an overview of importing customers and data.
When you first log into Constant Contact, you will be directed to the dashboard. You can use the dashboard to track KPIs such as unlimited contacts, contact growth, and social audience growth. Also, the dashboard includes a shortcut to create new campaigns and shows your most recent and active campaigns.
- Data Fields
The contact information you collect and store in Constant Contact is organized into data fields. You use these data fields to segment your lists in order to send better-targeted communications. Default data fields included in Constant Contact are:
- Job Title
In addition to default data fields, you can create up to 100 custom data fields to capture additional information that is relevant to your business. Also, tags can be incorporated to refine your list further and to identify subscribers based on your objectives. For example, you can use titles such as ‘location’, ‘interests’, or ‘new customers to create a sub-group of contacts in a list.
- Email builder:
Constant Contact includes a drag-and-drop email editor. You can add different design elements to your emails such as text, images, and buttons. Also, you can edit the layout of your email designs, and change columns, headers, and spacing.
Constant Contact offers over 300 pre-designed email templates. Constant Contact offers more email templates than most of its competitors.
You can preview your emails in Constant Contact to see how they will appear on desktop and mobile devices. While testing the solution, if you find Constant Contact’s preview feature to be insufficient for your needs, ActiveCampaign and Sendinblue are email marketing solutions that offer robust email preview tools.
For a perfect analysis, we need to be sure of every aspect. In this section, the pros for both Sendinblue and Constant Contact will be mentioned. You will be able to make up your mind about who to choose in Sendinblue vs Constant Contact (Pros).
The pros that come with Sendinblue are,
- It helps in the management of various lists together.
- The editing tools are user-friendly. It can even be smooth on mobile.
- The Sendinblue Academy provides you with the best tutorials.
- The email templates can be utilized to make new emails easily.
- The email-building software can help customize emails in the best manner possible.
The pros that come with Constant Contact are,
- The accessibility is easy in comparison to various other tools available in the market.
- The email marketing tool provides both commendable security and support.
- The templates used earlier can be stored for further use.
- Contacts are categorized into multiple categories.
- There are options to resend emails as well as messages for the ones that didn’t see them in the first place.
- The dashboard reflecting report is very detailed and thus comes in handy for evaluating and enhancing your marketing methods.
- Also provides social media campaigning. And what better way to market than social media?!
There exists nothing without a bit of drawback. Let’s try to find some for both Sendinblue and Constant Contact below.
The cons that follow using Sendinblue are,
- You need to have ownership of the pro version for getting the overall results of your performance. This graphic representation is not available for free.
- The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem but it can be resolved.
- If you are using the free version your daily limits are 300 emails per day. If you opt for pro plans, that’s a big jump in expenses.
The cons of using Constant Contact as a Sendinblue Alternatives are,
- Free versions do not flaunt all the features in Constant Contact. All tools are present in the Email Plus version only.
- Flexibility for automation is very limited.
- If users more than the plan accommodation are added, they are added only by paying an extra charge.
- Campaign builders still have extreme scopes for Improvements.
A clear answer to who is better in Sendinblue vs Constant Contact is not possible to provide.
Why? Because it’s your decision to make. You will be the judge of which one’s better suited for meeting your business needs! Whether it is Sendinblue or Constant Contact that’ll benefit in growing your business, is your choice!
Additionally, you can use the article above to evaluate not only the features, and pricing but also the pros and cons of Sendinblue vs Constant Contact.
Therefore, read this article in a thorough manner to make your decision on which email marketing tool to use!