Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you …
Do you want to know how to use Google Trends for SEO? In this article, we will show you how you can use the free tool offered by Google to bring more website traffic! Google’s 90% search engine slice indicates its uncontested dominance. Therefore, it would stand to reason that Google Trends will be an …
With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report. Change can be difficult. What steps are you taking to get ahead of the curve? While this post is not an ultimate guide to Google …
Do you want to create a custom page in WordPress? A custom page lets you use a different layout from the rest of your website. Many WordPress sites use custom page layouts for their sales pages, landing pages, webinar pages, and more. In this article, we will show you how to easily create a custom …
From keywords to building backlinks and analyzing your competitors, there are many things you can work on to increase your website ranking. However, there might be one area you’re overlooking. Any idea what I’m talking about yet? It’s the influence your web hosting has on SEO. Whether you realize it or not, the web host …
Tracking your site’s performance is crucial. It can help you identify weak areas and take the necessary steps to improve them. However, you might feel torn between two popular performance-monitoring tools: PageSpeed Insights vs Lighthouse. Fortunately, we’ve put together a guide to help you make a decision. By looking at how these two tools fare …
In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get to know and trust you, while you stay top of mind (or top of inbox). However, your team needs to drive signups to reap the benefits.
Social media is an undeniably highly effective channel for advertising and marketing in 2020.
As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side …
Your website, representing your digital presence, is the first impression you leave on your potential customers. It tells them your brand’s story, exhibits your area of expertise, and how your products/services may facilitate their current problems. As a result, choosing a name that properly impacts the audience significantly affects how far a business can thrive. …
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