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What is it & How Do We Measure it

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you …

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How to Use Google Trends for SEO

Do you want to know how to use Google Trends for SEO? In this article, we will show you how you can use the free tool offered by Google to bring more website traffic! Google’s 90% search engine slice indicates its uncontested dominance. Therefore, it would stand to reason that Google Trends will be an …

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How to Create a Custom Page in WordPress

Do you want to create a custom page in WordPress? A custom page lets you use a different layout from the rest of your website. Many WordPress sites use custom page layouts for their sales pages, landing pages, webinar pages, and more. In this article, we will show you how to easily create a custom …

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SEO

SEO Web Hosting Guide: 7 Things To Look Out For

From keywords to building backlinks and analyzing your competitors, there are many things you can work on to increase your website ranking. However, there might be one area you’re overlooking. Any idea what I’m talking about yet? It’s the influence your web hosting has on SEO. Whether you realize it or not, the web host …

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Which is Better for Tracking?

Tracking your site’s performance is crucial. It can help you identify weak areas and take the necessary steps to improve them. However, you might feel torn between two popular performance-monitoring tools: PageSpeed Insights vs Lighthouse. Fortunately, we’ve put together a guide to help you make a decision. By looking at how these two tools fare …

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10 Creator Economy Startups Marketers Should Know

As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side …

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How to Come Up With the Best Website Name Ideas

Your website, representing your digital presence, is the first impression you leave on your potential customers. It tells them your brand’s story, exhibits your area of expertise, and how your products/services may facilitate their current problems. As a result, choosing a name that properly impacts the audience significantly affects how far a business can thrive. …

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