Which Is The Best Tool for You?

Which Is The Best Tool for You?

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Are you looking for the ConvertKit vs Mailchimp comparison article? If you are, we have got you covered. This article will show you the best email marketing tool you need to choose!

Email marketing is no more optional. No matter whether you are running a personal blog or a business website. You need to invest in email marketing to gain customers and revenue from the online business.

To capture a visitor’s email addresses, you can rely on any lead generation plugins like OptinMonster, Bloom, Thrive Leads, etc. However, you must use a reliable email marketing service to store the captured email addresses and send out newsletters timely.

ConvertKit and Mailchimp are two excellent email marketing services offering great features in the market. But which one is really best for value?

In this ConvertKit vs Mailchimp comparison article, we will find out which email marketing service is best for bloggers and small business owners.

So without any further ado, let’s see which is the best email marketing platform for creators.

A good email marketing service offers excellent features. You will see many free, free, and complete premium email marketing services if you check the internet. As a beginner, choosing the right one might be a little challenging task for you.

We researched and compared two big names in the industry: ConvertKit and Mailchimp.

Here, in this article, we are going to show you every feature they have to offer and which one would be best for you.

ConvertKit is a freemium email marketing solution used by many business owners and professional bloggers around the globe. They have many features on the platform that will make your job much easier.

Some of the popular features you will love are:

  • Custom integrations
  • Multiple landing pages
  • Email designer
  • Automation
  • Autopilot

and so on.

They do offer a free trial for 14 days. So if you need to test the platform without actually paying for it, this is an excellent opportunity. Plus, they won’t ask you for your credit card information for the free trial.

Plus, in their free plan, you can store up to 300 subscribers. As your business grows, you can upgrade your plan. You have total control over the plan, and you will have options to downgrade/upgrade anytime you want.

In most cases, Mailchimp might be the first email marketing service people had chosen when they started their blogging career. It is an excellent platform with a good support team, features, and reliability.

Mailchimp’s notable features are:

  • Email automation
  • App integrations
  • Support team
  • Form and Landing pages
  • Website builder


With this tool, you can send up to 10000 emails monthly with the free plan. If you are a small blogger, this is enough for you.

Next, let’s compare both tools and see which offers the most for its customers.

1) Ease of Use and Features 1) Ease of Use and Features

When choosing a tool for your business, you need to make sure that using the tool will be simple. Spending a reasonable amount of time learning how the system works negatively affects your productivity.

Great features will make the tool lovable by customers. They can make our job a lot easier. Both tools offer good features. Now, let’s see which one provides the cutting-edge features.

So, ease of use and features are the crucial things you need to consider. Here is how ConvertKit and Mailchimp will help you with the builder.

ConvertKit ConvertKit

ConertKit is very simple to use. Without any technical knowledge, you can start using their platform. Creating lists and groups is also simple and straightforward. Also, if you need to create a newsletter, you can use the builder.

No coding is required to schedule newsletters daily, weekly, or monthly. Instead, you can choose the frequency from the builder. And ConvertKit will fetch the newsletter content from your website’s RSS feed.

This is a great feature. There are so many features but using them is simple. You can check their guides or contact the support staff if unsure where to begin.

Mailchimp Mailchimp

Mailchimp is also easy to use.

Registering a new account, creating lists and API codes, and adding subscribers from the dashboard is pretty simple.

But when you create newsletters, you will be dealing with shortcodes directly. This is kind of a downside. Also, the design of the newsletter builder is kind of outdated. They can really use a facelift.

Winner: ConvertKit

2) Integrations 2) Integrations

Connecting the tools with the email marketing service can make your work easier. And if you check the integration opportunities, usually, you will see hundreds of compatible connections.

Both ConvertKit and Mailchimp come with the integration apps. Here, we will see which are they and which tool covers most integration options.

ConvertKit ConvertKit

They have categorized the integration apps according to their use of them. As you can see in the screenshot, they have multiple categories, and you can choose the category to see the apps available on the platform.

Or, you can use the search feature to search for your favorite application. Again, they have hundreds of integrations ready to use.

Mailchimp Mailchimp

Mailchimp also comes with so many integrations. According to the stats, they have more than 300 apps that can be integrated with the platform. So categorizing them is a good idea here too.

You can find your preferred extension from the page quickly.

Winner: Tie

3) Documentation 3) Documentation

If you need help with the tool, the first place you need to check is the documentation section or knowledgebase. Every reputable online tool and service comes with many articles in the documentation section.

Here, we will show you the documentation section of ConvertKit and Mailchimp. So, you will know which tool offers the best guides for the customers.

ConvertKit ConvertKit

The documentation section of ConvertKit is convenient. They categorized the articles and added a search option to the top page. This way, finding how-to tutorials will be a cakewalk.

The main categories are:

  • Subscribers
  • Automation
  • Landing pages and Forms
  • Broadcasts
  • Products
  • Deliverability
  • Affiliates
  • Troubleshooting

and so on.

If you are unsure which category you need to check, you can search for your topic through the search bar. Also, their guides are super simple to follow.

Mailchimp Mailchimp

Mailchimp also categorized their articles. But, they are missing the search feature. The main categories you can find on the page are:

  • Accounts
  • Audiences
  • Automation
  • Email delivery
  • Emails
  • Getting started
  • Google remarketing ads
  • Facebook and Instagram ads
  • Reports


As mentioned above, a search feature could be handy in this case. Other than that, good job, Mailchimp.

Winner: ConvertKit

4) Support 4) Support

As a beginner, you might need expert advice to do things. However, proper guidance can make the most out of the tool. First, let’s see the support options available in ConvertKit and Mailchimp.

ConvertKit ConvertKit

You have three options when it comes to product support.

  • Community
  • Beginner guides
  • Support agent

If you are asking for a non-technical question, the community would be the best choice. There, you will see similar creators like you. Or, you can go through the beginner’s guides to configure the tool with your platform.

On the other hand, if you need special assistance, you need to contact a support agent. The support agent will help you with all the questions and configurations. They will get back to you within a business day.

Mailchimp Mailchimp

When it comes to Mailchimp, you can select a problem from the dropdown. They have listed multiple options like:

  • Technical support
  • Account access
  • Billing
  • Sales
  • Mailchimp transactional emails

Once you have selected an option from the dropdown, Mailchimp will display the required page.

Winner: ConvertKit

5) Pricing 5) Pricing

If you are a beginner, pricing the tool might be one of the top priorities. But, of course, most people will choose a free option in the market. But the free version tool will limit you with some features you need.

On the other hand, if you are serious about your business, you can invest money in marketing. So, paying for an email marketing service is not bad.

Here, we will show you the pricing of both tools.

For testing, we have chosen our contact size as 5000 subscribers on both platforms.

ConvertKit ConvertKit

As you can, when you have 5000 subscribers, you can’t use the free version plan. So, that’s out of the question. The other available plans are:

  • Creator – $79 a month
  • Creator Pro – $111 a month

The cheapest plan available for the requirement is $79 a month. So it’s pretty affordable compared to your subscriber’s size.

Mailchimp Mailchimp

On the other hand, Mailchimp offers three premium plans for 5000 subscribers plans.

  • Essentials – $59 a month
  • Standard – $90 a month
  • Premium – $299 a month

According to ConvertKit’s pricing for a 5000 subscriber plan, Mailchimp is a little cheaper. After spending $59 a month on the essentials subscription, you can easily handle 5000 subscribers.

Winner: Mailchimp

As you can see, ConvertKit is offering more cutting-edge features for its customers. However, if you need help with the tool, the support team can always get help. In our experience, they have one of the best customer support agents.

So, ConvertKit is highly recommended.


ConvertKit is a powerful, feature-rich email marketing tool with a great support team. If you are looking for a powerful tool that will help you with your marketing efforts, choose ConvertKit.

Product Brand ConvertKit
Product Valid Until 2022-12-31
Product Rating

If you’ve outgrown your email marketing system, it’s time for a fresh start. Get a free month of ConvertKit and bonuses to help you get organized and back to growing your business.

Start ConvertKit Free Trial

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Choosing the best email marketing service will probably give you more freedom to do things. Plus, its features will make your work a lot easier.

In our experience, ConvertKit offers more features and user-friendly features than Mailchimp. So, if you are looking for a power-packed solution for your personal blog, business website, or online shop, you should be using ConvertKit.

We hope you have found this ConvertKit vs Mailchimp review helpful and enjoyed the read. Please consider sharing this article with your friends and fellow bloggers on social media if you did. For more related articles, you need to check out our blog archive.

7 thoughts on “Which Is The Best Tool for You?

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