What are 5 Important Differences?

What are 5 Important Differences?

This is the comparison article, where we compare the two best email marketing tools – Sendinblue vs MailChimp. We will compare both these tools on pricing, best used for, features, pros, and cons.

Times are changing faster than usual. Changing ways of marketing are a clear example of it. Are you still not already into these changes because you are still to learn the knacks of it? If that’s the case, why don’t you start with email marketing?

Email marketing has great potential to not only find your business the potential leads but also score some local customers. 

Now, the question remains; “How to manage email marketing?” Then you have nothing to worry about! We don’t expect you to send emails personally to any lead for your business because that will be crazy!

Instead, we want you to learn about the best email marketing tools available in the market. 

Surely your next question is; “What are the options in email marketing tools?”. That’s a great question! There are a variety of options available in the market today. Therefore, in this article, we will compare various differences between two very well-known email marketing tools i.e, Sendinblue vs Mailchimp

If any of you is planning to choose either Sendinblue or MailChimp, then this is the exact article for you! In this article, we will cover 5 important differences between the two platforms i.e, Sendinblue vs MailChimp. So, if you are curious to choose the best option for you then stay with us till the end of the article! You will have nothing to regret! 

What is Sendinblue? 

Sendinblue has ruled over the email marketing industry as one of the best tools for a long time now. It is most common among small-scale and medium-scale industries. Therefore, making it has a long run in the industry for SMB email marketing. It has outgrown many competitors and continues to do so.

But if looked at the main reason for this email marketing tool’s increasing popularity only being budget-friendly comes out to be at the top. Reportedly, approximately 100 million emails are sent through Sendinblue on a daily basis. 


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Sendinblue has an achievement of earning around 80,000 customers to its name. This can be defined by its approach of being budget-friendly for all the users out there.

The bonds between the existing customers are enhanced with the automated email campaign option at Sendinblue. Not only that, but Sendinblue also enhances and grows a business’s already existing customer base.

When we talk about Sendinblue vs Mailchimp (the comparison), we can never keep it black and white. There are pluses and minuses in both Sendinblue and Mailchimp. Let’s leave them for the upcoming sections below!

Sendinblue has an achievement of earning around 80,000 customers to its name. This can be defined by its approach of being budget-friendly for all the users out there. Starting from 2012 to 2022, Sendinblue never looked back and has kept growing. If you want to know more about Sendinblue, feel free to click the button below! 

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What is MailChimp? 


MailChimp is yet another email marketing tool that is probably the best choice to get started with email marketing for your business. The features available at Mailchimp are not only easily customizable and smart but also show automation. This also makes MailChimp famously recognized and chosen all over the world. 

MailChimp was founded by Dan Kurzius and Ben Chestnut in 2001. Since then this platform has gained about 20 million users. Also, it has accumulated a value of $4.2 billion in the course of its run till now. 

Now, do you know why a beginner should choose MailChimp?

There are so many reasons. Therefore let’s discuss them. One, it can be very easily used along with that, it is very reliable. The platform also offers beginners services for free at the start. You can of course start paying as your need and trust in MailChimp grows.

For further information on the complete background of MailChimp please click the button below. 


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5 Differences: Sendinblue vs MailChimp

Now starts the very important part for Sendinblue v/s MailChimp which is to discuss their differences on 5 different grounds. We will hereon learn what each one of them has to offer. This is how you will be able to choose the one best suited for you! With no further ado, let’s get into Sendinblue vs MailChimp.  

Pricing: Sendinblue vs MailChimp 

The best way to start the comparison, Sendinblue vs MailChimp, is price comparison. It is the best start because an email marketing tool exceeding your budget definitely is a bad investment.  So make sure from the below information that price is not the factor that will hold you back!

Pricing: Sendinblue

The pricing for Sendinblue is mentioned in the table right below,

Plan Name  Plan Price Email Limit Period
Free 0 300 emails/day Lifetime
Starter $25 No limit Monthly
Business $65 No limit Monthly

Learn more on Sendinblue Pricing here!

Pricing: MailChimp

The pricing for different plans of the MailChimp email marketing tool is in the table below,

S.No. Plan Name Plan Price Total emails permitted Subscriber Accommodation Time Period
1. Free Plan Nil (with adds) 2,500 (Monthly) 2000 Lifetime
2. Essentials Plan $9.28 5,000 50k Monthly
3. Standard Plan $13.86 6,000 100k Monthly
4. Premium Plan $277.28 150k Unlimited Monthly

More about MailChimp Pricing here!

Our Verdict: Both MailChimp and Sendinblue have free plans and premium plans as well. For free plan users, Sendinblue can be a good option as it is giving more emails in total, while you can only send 2,500 emails in Mailchimp with your free account.

For paid plan buyers, Mailchimp paid plans are much cheaper than Sendinblue plans, now it is up to which services you required. If MailChimp services satisfy your need, it’s a good option to continue with.

Used Best for Sendinblue vs MailChimp

There is always something that is best done by you and no one else. Do you agree?? The same is the case with these email marketing tools. Let’s learn about what they are best used for – Sendinblue vs MailChimp. Follow up on the below details clearly. They will help you be selective of the tool more suitable for your business. 


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Used Best for Sendinblue

Among various reviews conducted among the current customers of Sendinblue, a score of 8.2 has been given to a particular feature at Sendinblue. The feature of Sendinblue that is praised the most is the WYSIWYG email editor (This data is according to TrustRadius.) 

Used Best for MailChimp

MailChimp is best used for Campaign Management and Social Media Marketing. The rating for both these features is 100%. It’s a review rating conducted among 2,404 users. (This is data based on reviews conducted on TrustRadius). 

Features: Sendinblue vs MailChimp 

Every other email marketing tool comes with various features. Similar is the case with Sendinblue and MailChimp. The table below mentions,

Feature Sendinblue MailChimp
Email – Marketing
SMS Marketing
AMP for E-mail
Marketing Automation
24/7 Support
Campaign Marketplace
Transactional Email
Landing Pages
Signing Forms
Facebook Ads
Advanced Statistics
On Phone Support

Let’s learn more about various features offered by them in the write-up below, 

Features: Sendinblue 

The features offered by Sendinblue are,

  1. Makes Emails Mobile-Friendly

The design tools at Sendinblue can be utilized to form email templates very friendly for a Mobile view. And we know how things are getting more inclined towards mobiles!  

  1. Advanced Design Integration 

The best part about the advanced design integration feature is you can use HTML codes of your own! Pretty cool right? Thus, the creation tool at Sendinblue not only helps new users but also helps advanced users.  

  1. Automation and Scheduling 

There are multiple options for automation. You are also able to launch the campaign immediately or consider scheduling it for later. Automated email campaigns are available for various things like sending in a welcome email etc. 

  1. Deliverability

The deliverability feature makes sure to not leave out any subscribers of the client. There is also an option provided to get a preview of whether the email sent reaches the delivery address or not. 

More about Sendinblue Features here!


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Features: MailChimp  

The feature offered by MailChimp is,

  1. Automation: 

MailChimp has default settings for automating tasks called marketing automation. Therefore you can use this feature at MailChimp to save time. And now you can utilize it for important stuff like building strategies for marketing, etc. Additionally, you’ll be able to personalize your emails and enhance the content to your liking. 

  1. Analytics and Reports  

The dashboard at MailChimp is user-friendly with the reports made easier to understand by presenting them visually. Also, you can view these reports from both your PC and any other mobile device. There is an additional feature to share these reports with members in your team too. The integrated Google analytics in MailChimp is also helpful in understanding the effect of email campaigns on your site’s traffic and therefore sales.   

  1. Custom Forms: 

At MailChimp you will get templates and customizable features for Sign-up forms. These are very important in being the first point of contact with a potential customer. Also, MailChimp provides sign-up forms with customizable logos for your organization. If you are interested in connecting through social media then you can add your handles in the Sign-up form too. MailChimp also gives the feature of integrating mobile contact lists into the email list. Therefore all your systems will have updated data. 

  1. Emails: Targeted and Blasts: 

The email blast feature at MailChimp is as beneficial as the targeted emails feature. Because both of them can be used to Target a particular subscriber segment built on this email marketing tool i.e., MailChimp. Henceforth you can also use MailChimp to Target your possible customers on various parameters. These parameters can include: location (geographical) or search history etc.

More about MailChimp features here!

Pros: Sendinblue vs MailChimp 

For a perfect analysis, we need to be sure of every aspect. In this section, the pros for both Sendinblue and MailChimp will be mentioned. You will be able to make up your mind about who to choose in Sendinblue vs MailChimp (Pros).

Pros: Sendinblue 

The pros that come with Sendinblue are,

  1. It helps in the management of various lists together. 
  2. The editing tools are user-friendly. It can even be smooth on mobile.  
  3. The Sendinblue Academy provides you with the best tutorials. 
  4. The email templates can be utilized to make new emails easily. 
  5. The email-building software can help customize emails in the best manner possible. 

MailChimp: Pros

The pros that come with MailChimp are,

  1. Provides an option to import. Helps import your own chosen templates for email. 
  2. Using your current online presence helps with a lot of options to integrate. 
  3. Gives direct and complete access to comparative metrics.  
  4. There is an option to remove the logo for MailChimp. 

Cons: Sendinblue vs MailChimp 

There exists nothing without a bit of drawback. Let’s try to find some for both Sendinblue and Aweber below. 


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Cons: Sendinblue 

The cons that follow using Sendinblue are,

  1. You need to have ownership of the pro version for getting the overall results of your performance. This graphic representation is not available for free. 
  2. The admin panel is very complicated for it to be user-friendly. A more simplified version can be a better version. It’s not a big problem but it can be resolved. 
  3. If you are using the free version your daily limits are 300 emails per day. If you opt for pro plans, that’s a big jump in expenses. 

Cons: MailChimp

The cons of using MailChimp as a Sendinblue Alternatives are,

  1. Makes managing a site based on membership a bit more difficult than other tools.  
  2. All the rights for your account cancellation or suspension are reserved with MailChimp. 
  3. The email template creation is your headache altogether. 
  4. The interface is not very user-friendly. It might appear a bit awkward to some. 

FAQs – Sendinblue vs Mailchimp

Who is better? (Sendinblue vs MailChimp)

A clear answer to who is better in Sendinblue vs MailChimp is not possible to provide. Why? Because it’s your decision to make. You will be the judge of which one’s better suited for meeting your business needs! Whether it is Sendinblue or MailChimp that’ll benefit in growing your business, is your choice! 

Although, you can use the article above to evaluate not only the features, and pricing but also the pros and cons of Sendinblue vs MailChimp. So, read the above article thoroughly and make your decision! 

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