Website Builder Market Share: An In-Depth Analysis

Web-site Builder Market Share: An In-Depth Assessment


Web-site builders are SaaS options that make it simple for consumers to construct gorgeous internet sites with no coding awareness necessary.

There are plenty of web site creating platforms out there—but which is the most well known?

In this put up, we’ll be checking out that issue as we appear at the distribution of internet site builder current market share. 

Very first, we’ll reveal which website builder has the greatest current market share this year. Then, we’ll just take a deep dive into all the knowledge about the industry leaders.

Ready? Let’s bounce into it!

Rapid observe just before we get started: WordPress is the most well-liked program utilised to create and deal with internet sites. Nevertheless, we won’t be together with it in this assessment mainly because WordPress is technically a CMS (content management process) fairly than a dedicated web-site builder. If you want to see how WordPress components into the data, see our CMS marketplace share post.

Wix is the most well-known web site builder, with more than 45% of the current market share.

It is made use of on about 8 million are living web-sites across the world-wide-web, which is 3x much more than its closest competitor, Squarespace. This is in accordance to data from BuiltWith.

Bear in thoughts that we’re only talking about committed, typical-intent web page builders right here. We have not factored in ecommerce platforms like Shopify or CMS software like WordPress (nonetheless).

Development of Wix industry share more than time

Apparently, Wix was not normally the amount 1 internet site builder by industry share. A few several years in the past, that title would have absent to Squarespace. But Wix has developed swiftly around the previous couple of many years and outpaced its most significant rival.

The desk underneath that illustrates the growth of Wix above time in comparison to Squarespace, primarily based on knowledge from W3Tech.

Web site builder utilization by calendar year (% of full web-sites):

Year Wix Squarespace
2022 (Nov) 2.3% 2%
2021 1.5% 1.4%
2020 1.3% 1.5%
2019 1% 1.4%
2018 .4% .7%
2017 .3% .5%
2016 .2% .4%
2015 .1% .2%
2014 .1% .1%
2013 <0.1% <0.1%
WIX vs Squarespace market share comparison over the years

*This figure represents the % of the top 10 million websites on the internet that are powered by each website builder. It’s not the same as their market share within the website builder sector.

And if we plot that data on a graph, you can clearly see the trajectory:

Wix vs Squarespace market share comparison over the years

As you can see, 2021 was really the turning point for Wix. Until then, Squarespace had been the market leader but over the last couple of years, Wix has gained thousands of new users and turned the tide.

Sources: BuiltWith1, W3Tech

How big is the website builder market?

The global website builder market is expected to reach around $1.8 billion USD as of 2022. And market forecasts project a CAGR of 6.9% from 2022-2032, putting it on track to surpass $3.5 billion over the next decade.

According to BuiltWith, around 18 million live websites use simple website builders, and around 23 million use hosted solutions (website builders + ecommerce platforms).

Sources: Globe Newswire, BuiltWith1, BuiltWith2

Website builder market share

Next, let’s take a closer look at the top website builders by market share. 

We’ll be using data from BuiltWith for the bulk of this analysis (this is the most authoritative data source we could find), but we’ll also briefly compare it to data from Datanyze for a broad overview. 

Entire internet

Around 18 million websites on the internet use simple website builders. The table and graph below represent the simple website builder market share in this data set:

Website builder Market share (approx. %) Number of websites (approx.)
Wix 45% 8 million
Squarespace 16% 2.9 million
GoCentral (GoDaddy) 10% 1.8 million
Weebly 6% 1 million
Jimdo <3% 470,000
Other 23% 4.2 million
Website builder market share and number of websites built using them

As you can see, the top 3 website builders by market share are Wix (45%), Squarespace (16%), and GoCentral (GoDaddy Website Builder) (10%). 

GoCentral is a surprising appearance here as it’s a relatively new tool. GoDaddy is best known as a web hosting provider, rather than a website building SaaS provider. However, they recently expanded their service offering to include the site building software and, as this stat shows, it seems to have been a success.

Datanyze also provides data on the market share of the website builders software industry. Their market share analysis is based on a smaller data set of 2.95 million company websites but nonetheless shows similar results to BuiltWith.

Here’s the website builder software market share according to Datanyze:

Website builder Market share (approx. %) Number of websites (approx.)
Wix 38% 1.8 million
Squarespace 21% 1 million
GoCentral 11% 550k
Weebly 9% 420k
Microsoft Frontpage 2% 100k
Other 18% 870k

As you can see, the top 4 website builders according to Datanyze are identical to those in BuiltWith’s analysis. The main difference is in the numbers: Datanyze puts the gap between Wix and Squarespace much lower. It also ranks Microsoft Frontpage ahead of Jimdo in the #5 spot.

Top 1 million sites

So far, we’ve looked at website builder market share across the internet. Now let’s take a look at market share distribution amongst high-traffic sites.

Here’s what the market share looks like across the top 1 million websites by traffic:

Website builder Market share (approx. %)
Squarespace 25%
Wix 24%
Tilda 18%
Italiaonline 6%
Mailchimp website builder 4%
Weebly 3%
Other 19%

Top 100k websites

This is what the market share looks like across the top 100k websites by traffic:

Website builder Market share (approx. %)
Squarespace 29%
Tilda 20%
Wix 16%
Mailchimp website builder 4%
Weebly 4%
Other 21%

Top 10k websites

And this is what the market share looks like amongst the top 10k websites by traffic:

Website builder Market share (approx. %)
Squarespace 39%
Tilda 16%
Wix 12%
Weebly 4%
Readymag 4%
Other 25%

As you can see from these statistics, Wix’s market share seems to inversely correlate with website traffic. The more traffic a website gets, the less likely it is to use Wix.

Conversely, Squarespace’s market share goes up alongside website traffic. It’s the market leader amongst the top websites, with a market share of 25% in the top 1m sites, 29% in the top 100k sites, and 39% in the top 100k sites. This is more than Wix on all accounts.

Tilda is also used more often than Wix in the top 100k and top 10k websites.

Sources: BuiltWith1, Datanyze

Website builder market share (including ecommerce)

Before we wrap up, we want to share one more data set.

So far, we’ve looked at the distribution market share amongst general-purpose website builders. These are the platforms that you can use to build content-driven websites.

But we haven’t factored in ecommerce platforms. 

Ecommerce platforms are a specific type of hosted website builder that help you to build websites through which you sell products and services. On top of the core website building features, ecommerce platforms typically include additional commerce-focused features like an integrated checkout, payment gateway integration, order and product management tools, etc.

If we include ecommerce platforms in the website builder market share data, here’s what the distribution looks like:

Hosted solution Market share (approx. %)
Shopify 32%
Wix 10%
Squarespace 10%
Wix Stores 7%
Tilda 7%
Contentful 7%
Shopify Plus 5%
Other 22%

*These numbers are based on BuiltWith’s Hosted Solution distribution for the top 1 million websites.

As you can see, Shopify dominates the market with almost a third of the market share. This is more than both Wix and Wix Stores (the platform’s ecommerce offering) combined.

This matches up to data from W3Tech, which shows Shopify is the second most popular CMS after WordPress, while Wix is the third.

Source: BuiltWith2, W3Tech

Final thoughts

That concludes our in-depth guide to website builder market share. We hope you found these statistics useful!

The key takeaway is that Wix is the current market leader and has successfully established itself as the dominant player in the simple website builder sector.

However, it still can’t compete with Shopify in the ecommerce sector, which suggests Wix may want to focus on improving and expanding its ecommerce plans if it wants to continue to grow.

Want to learn more? Don’t forget to check out some of our other statistics posts while you’re here.

Enjoy!

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