How to Use Google Trends for SEO

How to Use Google Trends for SEO

Do you want to know how to use Google Trends for SEO? In this article, we will show you how you can use the free tool offered by Google to bring more website traffic!

Google’s 90% search engine slice indicates its uncontested dominance. Therefore, it would stand to reason that Google Trends will be an effective and efficient tool for all your SEO analytical needs.

This tool provides insights on the latest search trends worldwide and based on regions, and it also provides insight into trend consistency and breakdown over the past two decades.

Free and versatile, Google Trends provides metric analyses that can be categorized through the Web, YouTube, Image, News, and Shopping searches for SEO in-depth use.

Google Trends is a website of Google whose main purpose is to give data on search queries, for example, how popular a search term is or which region is searching for that search term, etc. Google Trends provide this data in an infographic manner.

Google Trend gives historical data of a search query, and the good part Google Trend is free, which means you don’t have to pay to use Google Trends for SEO.

Let’s begin with this article, In the next section, we will share 9 popular ways you can use Google Trends to boost your SEO.

1) Know Your Niche

Knowing and understanding your niche is essential, as this will help formulate a solid product proposition.

While understanding your product is helpful, knowing where and what the clients within your niche are going and how they behave is even more valuable. Knowing what language nuances your niche market uses allows effective search on the Trends tool.


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Trends graphically present the fluctuation of trends over time, content through different mediums and regions.

Working with SEO, this statistical analysis is helpful as it will allow for a more focused and targeted approach to where and when it would be best to focus product marketing for optimal sales generation.

For example: looking at health and wellness trends over the past two decades shows a consistent increase in awareness. The USA has the highest market concentration, with numerous countries providing opportunities to increase health and wellness-related products and sales.

It’s important to understand that there will be trends that will be consistent and seasonal, those that will fizzle out, and those that will be temporary.

Working with SEO, and depending on your product or market, understanding this enables you to take advantage of these consistencies or inconsistencies. Consistent trends show a pattern of behavior through time.

These are products or markets which are often in demand, but their fluctuations are influenced by minor factors irrespective they remain steady and predictable, E.g., pottery.

As the name suggests, these trends fluctuate based on the season. Fashion is an example of such a trend. Social media and specific aspects of fashion could be considered temporary and fizzling out-trend, respectively.

The beauty of Google Trends is that it takes the guesswork out of the equation. For SEO purposes, now one can make a critical analysis of all things trending.

3) Look for Keywords

It is not adequate to use broad keywords for optimal Google Trends results.

The more specific the keyword, the more precise the information you can generate from the tool. This is why it is essential to understand the subtle language nuances of your niche to gain comprehensive knowledge for SEO generation.


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In the same light that language is fluid, keywords can also be temporary. Therefore, it becomes an important task to ensure that your research establishes ‘a dictionary’ of sorts on your specific niche’s language nuances.

Broad keywords help establish or present the information you could gain from Google Trends in a manner that is concise and relevant to your analytics needs.

With the right keywords, you will be able to not just establish what clients of your niche look for. Instead, you will be able to unravel concrete trend traffic through professionally generated analytics for the best SEO generation for your niche.

4) Compare Keywords

Better still, Google Trends enables you to compare keywords for a comparative assessment of the information you wish to generate.

Comparative keyword play lets you see the interrelationships of different trends within particular niches. For example, a comparative trend between RnB, HipHop, and Rap music.

The popularity of the different music genres through the past year could help create the content towards optimal SEO generation.

Results generated with comparative keywords could provide valuable information as to which keywords or trends are more ‘trendier’ over time.

The effectiveness is insightful and may assist in reformulating targets and streamlining activities toward a more productive trend.

Not only this, but comparative keyword use could also assist in providing information on just how well your website is performing online as compared to your competitors.

This could assist in seeing how the competition can generate traffic and how you could rework your strategies to improve optimal traffic generation.


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5) Check the Competition

It’s always good to stay ahead of the competition. When you have a tool such as Google Trends that provides insight into the competition, it’s an advantage never to be dismissed.

With Google Trends, one can explore their content against the competition. For example, when exploring keywords, the tool will have a column where popular brands or content.

Using the comparative analysis feature, you can compare your traffic against your competitors.

Though some may see it as critical, this feature is an excellent tool for brand strategy.

  • How distinct is your brand?
  • How visible is it on the internet?
  • Does your audience have enough information about your brand to actively seek it?
  • Have you been able to generate sufficient exposure for your brand?
  • Has your brand’s performance been enough to generate a growing client loyalty base or predictive pattern?

6) Work on Local Markets

A marginal number of niches can perform well everywhere – being able to transcend borders, media, and mediums or channels.

Because it is always recommended to build your brand and make it strong where it shows promise at performing well, then work towards expanding.

Google Trends works well if you want to adopt this growth strategy.

The tool provides in-depth and up-to-date traffic analysis on trends relevant to your niches on a regional level. Traffic is generated by your competitor and then some.

But, more importantly, it provides insight into possible new regions for expansion where your brand has generated traffic and would flourish. As it also provides analysis from different mediums or channels, SEO generation content will no longer be limited to just text.

So, where once the local market is meant within your vicinity, now you can use the Google Trend analysis tool to redefine local market strategies.


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7) Take SEO Further

Google Trends is not only confined to text or Web search content. Analyses can be performed on YouTube, Images, Shopping, and News search content.

The tool comprehensively analyzes these media for users on a searched domain name that has also been bought along with reliable hosting.

It allows for the effective expansion of content planning on these platforms. As a result, not only can SEO activities be broadened, but it also allows for variety in using a diverse platform for your target market.

On the tool, one simply has to use the keywords search and change search analytics to either Google Shopping or YouTube search for results. As in all other analyses, the tool will provide a detailed search analysis based on the medium used.

For example: using carrots as a keyword will show different trend patterns with News, additional from YouTube, and different Images.

This allows for content creation in different media and, therefore, ensures that your SEO hits transcend across multiple platforms.

8) Plan the SEO Calendar

With Google Trends, it is possible to plan your SEO calendar for an entire year.  Using all the features offered in the tool, when, where, and how to post trending content is possible.

Planning for future content based on your particular niche is now possible. Google Trends metrics analytics information can guide you on when the best time it is to post.

Analysis of the different mediums or channels will assist in informing which content, image, video, or text will generate the best SEO outcome.

For example: based on the behavioral trend patterns of your product or niche, planning on content release could either be seasonal or consistent.


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Medium or channel of release figures would either result in a dynamic content creative process or one that is immediate and readily responsive.

Google Trends has provided an essential factor: the content creator knows when to contribute to optimal brand SEO results.

9) Find New Keywords

Bearing in mind that the content on the internet is ever-evolving, researching what your target is looking up is not always enough.

People are constantly coming up with new and/ or different ways to search for what they want. Therefore, keeping informed on what keywords are used within your niche is essential to find just the relevant information on Google Trends.

As trends are, at times, intangible, so too are the keywords.

Using keywords based on a temporary trend would be futile if you want to generate evergreen content. That same is applicable when you need to create content for a fleeting trend; you can’t use evergreen keywords.

Recycling and updating keywords describing your niche and product is always advisable. What can be working this week may not work next week. The nuances could change over time.



Google Trends’ up-to-date analytical features, available at a click of a button, allow for the just-in-time delivery of content.

Whether it is content for a temporary trend requiring an immediate response or a seasonal movement that allows for precise content planning. Use the tool as an informative guide.

As you can see in this article, you have multiple options to use Google Trends to boost your SEO. So if you would like to try it, feel free to use the tool.

It is entirely free.

We hope you have found this article helpful and learned how to use Google Trends for SEO. Also, if you found this article interesting, you should share it with other bloggers.

You might want to check out our blog archive for more relevant articles.

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