Category: Web Analytics

You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in.

If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?

Bounce rate is a metric that can be bewildering when you very first stumble on it. I’m guaranteed several questions pop into your head: Is a bounce fee shut to 100% good or terrible? Is it at all like a bounced e mail? Is it a vanity metric that I must ignore? And if I …

According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.”