Category: Media Planning

A couple of months ago, when I was driving to the airport, I noticed a billboard for Kim Kardashian’s enterprise, SKIMS. A week afterwards, I saw adverts on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.”  I had a person of individuals times the place I thought “SKIMS is displaying up in …

Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few.

Your competitor releases a new product or service. You offer something similar — but, of course, much better.

I’m willing to bet that today, the typical campaign at any brand uses a media mix.

Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the …

Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience. Publishing new media is how you boost brand awareness, engagements, conversions, and revenue for your business. Not to mention, media content helps you …