Category: Marketing Strategy

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging.

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts?

When everyday living gives you lemons, make lemonade. Correct?

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s …

Couple advertising developments final permanently. In actuality, they occur and go at rapid speed — and marketers need to adapt.

  When it will come to advertising, just about absolutely nothing is additional important than knowing your concentrate on audience. But what if I advised you around half of marketers are missing crucial facts on their buyers? In our yearly study of about 1,200 entrepreneurs, we identified that just 42% know the standard demographic info of …

We’ve entered the era of function.

Early this yr, conversations encompassing an upcoming economic downturn began producing headlines. Then, we saw mass layoffs and using the services of freezes happening, especially in the tech globe.

Let us confront it — there’s often a different manufacturer out there that helps make a product or service identical to yours. Likelihood are that there are pretty a couple manufacturers that make merchandise or expert services equivalent to yours.