How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s.
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that?