At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
Do you want to add conversion tracking features to your WordPress website? Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website. In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a …
When was the last time you gave your website a checkup? Maybe you’ve never audited your website before, it’s been a while since you have, or you have a redesign planned for the future. Whatever the case, use this post as your go-to website audit checklist to make sure your website is primed for maximum …
It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. Seeing that number creep up makes you wonder what is going wrong. The problem is, those numbers can be misleading. After all, how high …
No matter how much research you do, not every marketing campaign will get positive results. That’s why A/B testing is a fantastic method to calculate the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails. This allows you to find the best-performing …
Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it? As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. What if I …
Do you want to make a landing page for your Google Ads campaign in WordPress? A Google Ads landing page is optimized to help you reach your campaign’s goals. Creating the right landing page is crucial for getting maximum sales and leads from your Google Ads. In this article, we will show you how you …
Are you looking for the best WordPress banner plugins? Banner plugins make it easy to add high-converting banners to your WordPress website. You can then use them to promote your products, highlight your services, sell advertising placements, and more. In this article, we will compare the best WordPress banner plugins to help you boost your …
What is your website’s conversion rate? What about your paid ads, forms, and landing pages? No matter your conversion rate, there’s a good chance it could be better. That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang …
