Have you been using these two interchangeably? You’re doing your business a disservice. Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy. Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in …
Do you find yourself often pondering blog-related questions, such as how many blogs per month for SEO? You’re not alone. There is no golden rule, but there are set practices to find the best fit for you, and we can illustrate how. Blogging frequency is a common struggle for new bloggers and experienced bloggers alike. …
Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content. If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from …
Have you ever experienced Writer’s block? In advance of that let me explain what is a Writer’s Block. According to Wikipedia, Writer’s block is a issue, mainly affiliated with composing, in which an creator loses the potential to make new get the job done, or ordeals a inventive slowdown. Every blogger has come across this …
I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top page of Google. Images should …
Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no …
Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. That’s where AI copywriting comes in. Could you give a machine a few instructions and let it generate engaging copy while you’re focusing on more pressing …
Competition for search engine ranking is fierce, with the top three search results owning 55% of all traffic. And the first result? They take almost 29% of those clicks. So how do you get your website to that coveted first spot? By understanding how Google works and how to give them exactly what they’re looking …
Have you lost track of all the content you’ve created? It’s easy to do. If you’re anything like me, you’re so focused on coming up with ideas and creating new articles that you might lose track of what you’ve already created. But the truth is the content you’ve already created is just as valuable as …
Is your content not getting the results it deserves? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing content for Google. You also need to optimize your content for readability and for conversions. Confused? …
