Category: Conducting Market Research

Have you ever been playing a game and had to look around to check out the competition?

Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group’s goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions …

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese.

From time to time, commercials really get me.

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even …

When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it.

Porter’s 5 Forces is a design that identifies and describes the five economic forces that condition just about every market. Much more exclusively, it clarifies how these forces dictate every single industry’s competitive depth, probable for profitability, and attractiveness.

According to a 2020 survey, most organizations have an normal of 29 competition. Do you know who yours are?