Andy Crestodina Interview - "New Research Attracts the Attention of Journalists and Bloggers More Than Anything Else. Attracts More Links and Mentions. Increases Social Shares and Engagement"

Andy Crestodina Interview – “New Research Attracts the Attention of Journalists and Bloggers More Than Anything Else. Attracts More Links and Mentions. Increases Social Shares and Engagement”


Hello and welcome to the last interview of the year on the Themeisle blog! Ease yourself into the holidays with some marketing wisdom from Andy Crestodina – the co-founder of Orbit Media.

Before reading his insights, make sure to check out our previous interview with David Artiss about leadership and customers. Or, why not take a look through all the interviews we’ve done on this blog to get your inspiration for the new year?

Andy Crestodina Interview with Themeisle

Andy Crestodina is an entrepreneur with a fine eye for business and content marketing. He is the co-founder and chief marketing officer of Orbit Media – an award-winning digital agency in Chicago.

With 20 years of experience in digital marketing, Andy has helped hundreds of businesses and millions of readers grow online. He’s done that through professional consulting, blog articles, and presentations at various national events in the U.S.

Over the years, Andy Crestodina has been designated one of the top digital marketing influencers in the world by many famous publications like SEMrush, Forbes, Entrepreneur, Buzzsumo, or TopRank – just to name a few.

Andy’s professionalism is apparent from the very moment you interact with him. I personally loved his attention to detail, authenticity, and interest in making this collaboration smooth for both of us. Fun fact: he loves taking selfies. 😀

Andy Crestodina Interview – “New Research Attracts the Attention of Journalists and Bloggers More Than Anything Else. Attracts More Links and Mentions. Increases Social Shares and Engagement”

When and how did you start working with WordPress? Is there an interesting story here?

Waaaay back in 2000, when I started building websites, there was no WordPress. There was no open source. There was content, but not a lot of content management. So we built our own CMS. Everyone did in those days.

We called our CMS “MightySite” and eventually built hundreds of sites on this home-grown platform. It was good. But the market was moving on.

Fast forward 15 years. Clients were getting nervous about proprietary. They were asking about open source. And WordPress was ascendant. Just look at Google Trends…

Google Trends

So we adapted. We had to.

We considered options, made a decision, trained the team, found new talent, researched plugins, and built a standard sandbox. Today, we’re basically a WordPress shop.

We still build 50+ websites each year, almost all of them are on WordPress. It makes hosting and support easier. It makes development more efficient. It makes training and content management faster.

If you meet anyone who did web development in the early 2000s, they’ll likely have a similar story.

What’s your favorite/must-have WordPress plugin and why?

My current favorite is Contextual Related Posts. Here’s why:

We were doing a little research to learn what features are standard on blogs. So we reviewed a bunch of the top marketing blogs and wrote a report showing which features were the most popular. This diagram summarizes the research:

Features in most blog posts
Source: https://www.orbitmedia.com/blog/how-to-design-a-blog/

Even before we published this post, I realized that our own blog was missing something. 79% of blogs show related articles …but ours did not. So we quickly did some research, found the Contextual plugin, and added it.

We also added event tracking so we could check the effectiveness of Google Analytics. You can see that simply by adding this plugin, we added 1,700+ article views in the first six months.

event tracking

It’s like free traffic. And it’s 100% attributable to that plugin.

How do you define “being successful”?

I’ve got two toddlers at home. Success is spending time with them. That means finding a professional balance and staying healthy. Just look at these two!

Andy Crestodina interview: family

Of course, I need the business to be successful enough to support the family and help support my 50 co-workers and their families. That means building and managing a marketing program that generates enough leads to keep the machine running.

That brings us to the topic of content strategy…

What’s the no. 1 thing a new business entering the online space should do?

Even before publishing your first blog post, make sure you’ve got a compelling call to action to subscribe. This will make every reader of your blog more likely to sign up. This can make a huge difference in the long run.

Great email signup boxes have the three Ps:

  1. Prominence. They stand out visually. That means a contrasting color, or it’s a pop-up, or it’s a sticky footer, or it’s big at the top of the blog, or it’s on every page in the footer, etc.
  2. Promise. They tell the reader what they’ll get if they subscribe. That means indicating the topic (“tips for building stronger castles”) and the frequency (“weekly”).
  3. Proof. They show that other people are getting value from these emails, either by indicating the number of subscribers or including a tiny testimonial. This kind of social proof leverages conformity bias and can increase conversion rates.
good email signup
Image source: https://www.orbitmedia.com/blog/email-signup-forms/

You are not a marketing professional if you…

The best marketers don’t have opinions, they have data.

The best marketers don’t have ideas, they have hypotheses.

The best marketers don’t make changes, they run tests.

See the pattern here? You are simply not a serious marketing professional if you rely on your personal preferences. Because you’re a dataset of one.

data-driven marketing
Source: https://www.orbitmedia.com/blog/data-driven-marketing-decisions/

Personal preferences are at the bottom of the hierarchy of quality decision-making. Great marketers never begin sentences with “I like it when…”

What are some infallible strategies to bring new visitors to a niche blog on a regular basis?

Email is the most important promotion channel and the most valuable source of traffic for one reason: there isn’t a huge tech company in between you and your visitor.

Search and social are both controlled by big tech. But email is controlled by you.

That’s why every serious B2B marketer I know is doing everything possible to grow their list and keep their subscribers engaged.

Of course, that means using email campaign data to keep improving your email program. And that means adding a campaign tracking code to every link in every email.

You just need to add the campaign parameters using a URL Builder like this one. It’s very very simple.

When the campaigns are tracked in Google Analytics, you get data that goes beyond the stats your email service gives you. You get the behavior metrics, which are sometimes more insightful.

Here I am looking at the traffic from every email I sent last year. You can quickly see that the campaign that brought in the most traffic was NOT the campaign that brought in the most engaged traffic. It’s an important difference…

Andy Crestodina interview with Themeisle - email campaign statistics

What type of content marketing has been the most effective for your business so far?

Original research.

No question, this is the most effective format for content we’ve ever published. I’ve already used one example in this interview: the blog design best practices.

New research attracts the attention of journalists and bloggers more than anything else you can publish. It attracts more links and mentions. It increases social shares and engagement. And it doesn’t have to be expensive or time-consuming to produce.

Start by asking yourself this question: What do people in our industry frequently say, but rarely support with evidence?

In other words, what is a “missing stat” in your industry? If you think of one and then fill in that gap with new research, you’ll probably have created a top-performing piece of content.

Of course, it still needs to be promoted. That’s a much easier job if you collaborate with influencers on the piece. Remember, an ally in creating content is an ally in promoting content!

What’s an instant turn-off for you when you read content online?

These are deal-breakers for me:

  • Headlines that are overly vague or clickbaity.” This is the one amazing thing that generated 2,421 leads”
  • Long intro paragraphs filled with “throat-clearing” language. “In these challenging times…”
  • Long blocky paragraphs anywhere
  • No author picture or name
  • Dates that make the content look very old
  • Any page that has three or more of these: Popup windows, chatbots, cookie consent, allow notifications message box, allow location, content gates.
  • Stock photos

What is driving you to keep doing what you’re doing? What’s your personal mission?

When I was a kid, I worked in restaurants. Hotel restaurants, Chinese restaurants, sandwich shops. I was a service worker in the hospitality industry.

I’m still a service worker. A huge part of my job is working with people, listening, understanding, and then doing everything possible to help them have a better day.

I’ll always be a service provider. I’ll always do my best to serve, teach, and help whoever is in front of me, however I can. That is my personal mission.

That sums up our Andy Crestodina interview. If you enjoyed it and want to learn more, please leave your comments in the section below. Also, if you have any ideas for who we should talk to next, feel free to share your suggestions with us!

Free guide

5 Essential Tips to Speed Up
Your WordPress Site

Reduce your loading time by even 50-80%
just by following simple tips.



80 thoughts on “Andy Crestodina Interview – “New Research Attracts the Attention of Journalists and Bloggers More Than Anything Else. Attracts More Links and Mentions. Increases Social Shares and Engagement”

  1. Greetings! Very helpful advice in this particular post!
    It is the little changes that will make the largest changes.
    Thanks for sharing!

  2. Hello, i believe that i noticed you visited my site thus i got here to return the desire?.I’m trying to to find things to improve my website!I guess
    its ok to use some of your ideas!!

  3. Do you need advice to start your business? Do you need help to make
    money and sell? Or do you want to advertise to increase your income?

    You can read this article

  4. It is perfect time to make some plams for the future and it iis time to be happy.
    I’ve read this post and if I could I want to
    suhgest you ome interesting things or suggestions.
    Maybe you ccan write next articles referring to this article.

    I desire to read mopre things about it!

  5. Thank you for the auspicious writeup. It in fact was a entertainment account it.
    Glance complicated to more delivered agreeable from you!
    However, how can we communicate?

  6. I’m gone to inform my little brother, that he should
    also go to see this website on regular basis to get updated from latest news.

  7. Thank you for sharing your thoughts. I really appreciate your efforts and I will be
    waiting for your further write ups thanks once again.

  8. I am not sure where you’re getting your information, but good topic.

    I needs to spend some time learning more or understanding more.
    Thanks for fantastic information I was looking for this info for my
    mission.

  9. Hi! I realize this is somewhat off-topic but I needed to ask.
    Does running a well-established blog such as yours take a large
    amount of work? I am completely new to running a blog however I do write in my
    journal everyday. I’d like to start a blog so I can easily share my own experience
    and feelings online. Please let me know if you have any kind
    of suggestions or tips for new aspiring blog owners.
    Appreciate it!

  10. fantastic points altogether, you just won a new reader. What may you recommend
    in regards to your submit that you just made some days ago?
    Any sure?

  11. I like the helpful info you provide in your articles.
    I’ll bookmark your weblog and check again here
    frequently. I’m quite sure I’ll learn lots of new stuff right here!
    Best of luck for the next!

  12. Hey! I realize this is sort of off-topic but I had to ask.
    Does running a well-established website like yours take a massive amount
    work? I am brand new to blogging however I
    do write in my diary daily. I’d like to start a
    blog so I can easily share my personal experience and views online.
    Please let me know if you have any kind of ideas or tips for brand new aspiring
    bloggers. Appreciate it!

  13. Hello! This is kind of off topic but I need some advice from an established
    blog. Is it difficult to set up your own blog? I’m not very techincal
    but I can figure things out pretty fast.
    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any tips or suggestions? Thank you

  14. This is the perfect website for anybody who would like to understand this topic.
    You realize a whole lot its almost tough to argue with you (not
    that I personally will need to…HaHa). You definitely put a new spin on a topic that has
    been discussed for years. Great stuff, just excellent!

  15. Hey There. I discovered your weblog the usage of msn. That is a
    very smartly written article. I will make sure to bookmark it and come back to
    learn more of your helpful info. Thank you for the post. I will certainly return.

  16. What’s up it’s me, I am also visiting this site regularly, this web
    site is truly fastidious and the viewers are truly sharing good thoughts.

  17. Quality posts is the key to attract the users to pay
    a visit the website, that’s what this site is providing.

  18. Ahaa, its fastidious dialogue regarding this article here at this weblog,
    I have read all that, so now me also commenting here.

  19. It’s very straightforward to find out any
    matter on net as compared to books, as I found this paragraph at this site.

  20. I believe that is one of the such a lot significant info for
    me. And i am glad reading your article. But wanna observation on some general things, The
    site style is perfect, the articles is actually great :
    D. Just right process, cheers

  21. I don’t even know how I ended up here, but I thought this
    post was great. I don’t know who you are but definitely you are
    going to a famous blogger if you are not already 😉
    Cheers!

  22. Veery rapidly this website will be famous amid alll blogging visitors, duue too it’s fastidious
    posts

  23. If you are going for best contents like me, simply pay a visit this
    site daily because it offers quality contents, thanks

  24. Hi! I know this is kind of off topic but I was wondering which blog platform are you using for this site?
    I’m getting sick and tired of WordPress because
    I’ve had problems with hackers and I’m looking at alternatives for another platform.
    I would be great if you could point me in the direction of a good platform.

  25. I’m not sure exactly why but this website is loading very slow for me.
    Is anyone else having this issue or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  26. Hey! This is my first comment here so I just
    wanted to give a quick shout out and tell you I genuinely enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that go over the same subjects?
    Appreciate it!

  27. Hello! I know this is kind of off topic but I was wondering
    which blog platform are you using for this site? I’m getting sick and tired of WordPress because I’ve
    had issues with hackers and I’m looking at alternatives for another platform.
    I would be awesome if you could point me in the direction of a good platform.

  28. Hi are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to
    get started and create my own. Do you need any coding expertise to make your
    own blog? Any help would be really appreciated!

  29. Very great post. I simply stumbled upon your weblog and wished to mention that I have truly enjoyed browsing your
    blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  30. We’re a group of volunteers and opening a new scheme
    in our community. Your website provided us with helpful
    information to work on. You’ve done a formidable job and our entire community will be thankful to you.

  31. always i used to read smaller articles that as well clear their motive, and that is also
    happening with this article which I am reading at this time.

  32. Greetings, I believe your site could be having browser compatibility problems.

    Whenever I look at your blog in Safari, it looks fine however, if opening in I.E.,
    it has some overlapping issues. I merely wanted to provide you
    with a quick heads up! Apart from that, wonderful blog!

  33. I read this post fully regarding the resemblance of hottest and earlier technologies, it’s remarkable article.

  34. This is the right website for anybody who hopes to understand this topic.
    You understand a whole lot its almost hard to argue with
    you (not that I really would want to…HaHa). You definitely put a brand new spin on a subject that has
    been written about for a long time. Wonderful stuff, just great!

  35. Hi! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really enjoy your
    content. Please let me know. Many thanks

  36. you are truly a just right webmaster. The website
    loading velocity is incredible. It sort of feels that you
    are doing any unique trick. In addition, The contents are masterpiece.

    you’ve done a magnificent activity on this subject!

  37. Spot on with this write-up, I honestly think this amazing site needs a lot more attention. I’ll
    probably be returning to see more, thanks for the info!

  38. Woah! I’m really loving the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s hard to
    get that “perfect balance” between superb usability and
    appearance. I must say you’ve done a excellent job with this.
    Also, the blog loads very quick for me on Firefox.

    Exceptional Blog!

  39. Thanks for a marvelous posting! I genuinely enjoyed reading it, you will be a great author.I will make certain to bookmark your blog
    and will come back at some point. I want to
    encourage you to ultimately continue your great work, have
    a nice afternoon!

  40. Attractive section of content. I just sumbled
    upon your bkog and in accession capital to assert that I get in fact enjoyed account
    your blog posts. Anyway I’ll be subscribing to your augment andd even I achievement you access
    consistently fast.

  41. Wow, this article is pleasant, my sister is analyzing
    these kinds of things, thus I am going to let know her.

  42. I think everything said was very logical. But, what about this?
    suppose you added a little content? I mean, I don’t want
    to tell you how to run your website, but what if you added a headline that grabbed a person’s attention?
    I mean Interview d'Andy Crestodina – "Les nouvelles recherches attirent l'attention des journalistes et des blogueurs plus que toute autre chose.
    Attire plus de liens et de mentions. Augmente les partages sociaux et l'
    engagement" – Meilleurs thèmes, plugins et hébergement WordPress is
    a little plain. You could look at Yahoo’s home page and watch how they create news headlines to grab viewers to
    open the links. You might add a video or a pic or two
    to grab readers interested about what you’ve
    got to say. Just my opinion, it could make your posts a little livelier.

  43. Everything is very open with a precise description of the issues.

    It was definitely informative. Your website is useful. Thank you for sharing!

  44. Hurrah! At last I got a blog from where I know how to genuinely take useful data concerning my study and
    knowledge.

  45. Your style is really unique in comparison to other folks I have read stuff from.
    I appreciate you for posting when you have the opportunity,
    Guess I’ll just book mark this site.

  46. I have read so many articles or reviews on the topic of the blogger lovers but this paragraph is actually a good article, keep it up.

  47. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still
    new to the whole thing. Do you have any points for
    rookie blog writers? I’d genuinely appreciate it.

  48. What’s up, this weekend is good for me, because this time i am reading this enormous informative post here
    at my residence.

  49. Spot on with this write-up, I truly believe
    this site needs far more attention. I’ll probably be returning to see more, thanks for the advice!

  50. When I initially commented I appear to have clicked the -Notify me when new comments are added-
    checkbox and from now on each time a comment is added I
    recieve four emails with the exact same comment. Perhaps
    there is a way you can remove me from that service?
    Cheers!

  51. I’ll immediately clutch your rss as I can’t in finding your e-mail subscription link or e-newsletter service.

    Do you’ve any? Kindly allow me recognize so that I may subscribe.

    Thanks.

  52. I was recommended this blog by my cousin. I am not sure whether this post is written by him as nobody
    else know such detailed about my difficulty. You’re wonderful!
    Thanks!

  53. I have been exploring for a bit for any high-quality articles or weblog posts in this sort of space .

    Exploring in Yahoo I finally stumbled upon this web site.
    Studying this information So i’m happy to express that I
    have an incredibly just right uncanny feeling I discovered just what I needed.
    I most indubitably will make sure to don?t omit this site and provides it a look regularly.

  54. A motivating discussion is definitely worth comment. There’s no doubt that that you need to write
    more on this issue, it might not be a taboo matter but typically people don’t discuss
    these subjects. To the next! Cheers!!

  55. 一个白人花花公子在色情试镜中含住一个瘦削的黑人女人,然后抚摸着她的小奶子,将阴茎插入小鸡的阴道。

  56. We are a group of volunteers and opening a new scheme in our community.
    Your website offered us with valuable information to work on. You
    have done an impressive job and our whole community will be grateful to you.

  57. I’m curious to find out what blog system you have been utilizing?
    I’m experiencing some small security problems with my latest website and I’d like to find
    something more safe. Do you have any solutions?

  58. Hello there, just became aware of your blog through Google, and found
    that it is really informative. I’m gonna watch out for brussels.
    I’ll appreciate if you continue this in future. A lot of people will be benefited from your writing.
    Cheers!

  59. Have you ever considered publishing an e-book or guest authoring
    on other websites? I have a blog based upon on the same
    ideas you discuss and would really like to have you
    share some stories/information. I know my viewers
    would value your work. If you’re even remotely interested, feel
    free to send me an email.

  60. It is truly a nice and helpful piece of information. I am glad that you
    just shared this helpful info with us. Please keep us informed like this.
    Thank you for sharing.

  61. Hiya! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?

    My site looks weird when browsing from my iphone.
    I’m trying to find a theme or plugin that might be able to fix this problem.
    If you have any suggestions, please share. Cheers!

  62. After looking into a handful of the articles on your web page, I really like your technique of blogging.
    I book marked it to my bookmark site list and will be checking back in the near future.
    Take a look at my web site too and tell me what you think.

  63. Your style is unique in comparison to other folks I have read stuff from.
    I appreciate you for posting when you’ve got the opportunity, Guess I will just bookmark this web site.

  64. I am actually grateful to the holder of this web site who
    has shared this fantastic piece of writing at at this time.

  65. Its like you learn my mind! You seem to know a lot about this, such
    as you wrote the book in it or something. I think that you
    simply could do with some p.c. to power the message house a bit, but instead of that, that is
    magnificent blog. A fantastic read. I’ll certainly be back.

  66. Jiggle out there the purple carpets due to the fact we’ve got one hell of
    a prince rolling into town: Prince Yahshua. When you just prefer to
    discover one of your favored renowned sluts find absolutely demolished by a
    huge black tube, Prince Yahshua is the homeboy to have the career completed.
    Light, White-girl ass seems therefore great obtaining divide wide open by a huge merely, dark dick.
    Phat dark-colored booties want the proportions and girth of a serious brother to find drilled heavy within the thick pit of
    their thriving rear end cheeks. Yahshua delights in all females: Asians, Latinas, Euro sluts, you title
    it… he’s tasted their delights and ditched a fill on their actual physical canvases.
    The Prince had been created in Ca, but in these modern times cell phone calls Chicago his
    residence, possibly because this guy’s gunk penetrates so much that he necessities to become in the property of the Deeply Meal.
    Of the Yr three periods running Yahshua features won the Urban Times
    merit for Performer, and we’re sure that he’s going to be building whole trophy
    bedrooms someday. Prince Yahshua is fairly the business male also, since slaying ass
    and pussy is his enterprise. That’s why he proceeded to go ahead and began his private porn production corporation referred to as Magic Black
    colored Ent Inc. This guy is aware how to keep his game jogging at
    total heavy steam to warrant that all the best, virtually all delicate porno chicks receive the powerful cock trips they all hence badly need.

  67. Hi there! Do you know if they make any plugins to help with Search Engine Optimization? I’m
    trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good success. If you know of any please share.
    Many thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *