278 Social Media Holidays for Your 2022 Content Calendar [+Template]

278 Social Media Holidays for Your 2022 Content Calendar [+Template]


Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?

There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it.

→ Free Download: Social Media Calendar Template [Access Now]

These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.

While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience.

To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can receive automatic reminders.

hubspot social media calendar template

When you plan your social media activities in advance, it will:


  • Make it easier to coordinate campaigns

  • Grow your reach and engagement

  • Scale your social media marketing
  • …and more

Download Free Social Media Content Calendar Template

Manage and plan your social media content with a handy calendar guide and template.


Download Free Social Media Content Calendar Template

Downloadable Holiday Calendar

To help you keep track of all these unique holidays, here’s a Social Media Holiday Google Calendar.

Aside from 2022 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.

Want to finish out your 2022 calendar with some upcoming holiday posts? Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Google calendar.

social media holiday calendar templateUse the Above Template to Plan Out Your Social Media Holiday Posts

National & Global Holiday Calendar: 2022

The list isn’t exhaustive (there are a lot of food-specific holidays out there), and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that will be fun and engaging on social platforms.

January 2022 Social Media Holidays

iowa state athletics national sticker day social media holiday tweet

Image Source

February 2022 Social Media Holidays

zach covey national weather persons day social media holiday tweet

Image Source

March 2022 Social Media Holidays

national park service national day of unplugging social media holiday tweet

Image Source

hubspot social media calendar template

When you plan your social media activities in advance, it will:


  • Make it easier to coordinate campaigns

  • Grow your reach and engagement

  • Scale your social media marketing
  • …and more

Download Free Social Media Content Calendar Template

Manage and plan your social media content with a handy calendar guide and template.


Download Free Social Media Content Calendar Template

April 2022 Social Media Holidays

christina alexandria national siblings day social media holiday tweet

Image Source

May 2022 Social Media Holidays

violet the Newfy world password day social media holiday tweet

Image Source

June 2022 Social Media Holidays

Alex bowman National Donut Day social media  holiday tweet

Image Source

July 2022 Social Media Holidays

Stadium Give Something Away Day Social Media Holiday Tweet

Image Source

August 2022 Social Media Holidays

Wienerschnitzel National Lemonade Day Social Media Holiday Tweet

Image Source

September 2022 Social Media Holidays

Gaeilge @ Colaiste Naomh Caoimhin EDL 2021 Social Media Holiday Tweet

Image Source

October 2022 Social Media Holidays

The Beatles 4ever World vegetarian Day Social Media Holiday Tweet

Image Source

November 2022 Social Media Holidays

Nickelodeon STEM day Social Media Holiday Tweet

Image Source

December 2022 Social Media Holidays

Nobel Prize Day Globalnews.ca Social Media HolidayTweet

Image Source

Sources: National Day Calendar, Sprout Social, TrackMaven, Holiday Insights, Brownielocks, National Peace Corps Association, Sparkflow, There’s a Day for That

While it’s not important to celebrate every single social media holiday, being aware of the holidays can help you brainstorm ideas for your marketing and implement fun, themed posts into your social media content calendar.

Editor’s Note: This post was originally published in January 2017 but is updated annually for comprehensiveness. The most recent update of this post was November 2021.

social media content calendar

hubspot social media calendar template

Manage and plan your social media content with a handy calendar guide and template.



One thought on “278 Social Media Holidays for Your 2022 Content Calendar [+Template]

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