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Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?
There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it.
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These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.
While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience.
To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can receive automatic reminders.
Downloadable Holiday Calendar
To help you keep track of all these unique holidays, here’s a Social Media Holiday Google Calendar.
Aside from 2022 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.
Want to finish out your 2022 calendar with some upcoming holiday posts? Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Google calendar.
Use the Above Template to Plan Out Your Social Media Holiday Posts
National & Global Holiday Calendar: 2022
The list isn’t exhaustive (there are a lot of food-specific holidays out there), and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that will be fun and engaging on social platforms.
January 2022 Social Media Holidays
February 2022 Social Media Holidays
March 2022 Social Media Holidays
April 2022 Social Media Holidays
May 2022 Social Media Holidays
June 2022 Social Media Holidays
July 2022 Social Media Holidays
August 2022 Social Media Holidays
September 2022 Social Media Holidays
October 2022 Social Media Holidays
November 2022 Social Media Holidays
December 2022 Social Media Holidays
Sources: National Day Calendar, Sprout Social, TrackMaven, Holiday Insights, Brownielocks, National Peace Corps Association, Sparkflow, There’s a Day for That
While it’s not important to celebrate every single social media holiday, being aware of the holidays can help you brainstorm ideas for your marketing and implement fun, themed posts into your social media content calendar.
Editor’s Note: This post was originally published in January 2017 but is updated annually for comprehensiveness. The most recent update of this post was November 2021.
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